In this era, Digital Marketing is at its peak. Compared to the old traditional marketing methods, online helps to communicate the brand and advance sales to each corner of the world. Becoming a digital marketer is a journey. Digital communication has grown rapidly in various actors; public, political, and private - recently even in Albania. Marketing experts value digital marketing as a powerful tool to communicate effectively with large audiences at a lower cost, comparing it with the traditional forms of marketing. Digital technology is becoming more demanding on costs aspects and control of communication, challenging especially the PR. The companies or organizations are moving further on the journey of digital transformation, and it seems that digital strategy and business strategy may soon be the same thing.