In this era, Digital Marketing is at its peak. Compared to the old traditional marketing method, this new marketing method helps to communicate your brand and sales to every corner of the world Becoming a digital marketer is a journey. Digital communication has grown rapidly in various actors, public, political and private recently in Albania. Marketing experts value digital marketing as a powerful tool to communicate effectively with large audiences at a lower cost and than traditional forms of marketing. On the other hand, digital technology is becoming more affordable and companies are moving. further on the journey of digital transformation, it seems that digital strategy and business strategy may soon be the same thing.

The course aims to be a comprehensive guide to all aspects of using the Internet and other digital media to support marketing. Students are familiar with academic concepts and models of digital strategy and tools. Students may be able to apply concepts in real life and properly identify the right digital tools. This course aims to provide a clear framework to help students organize and plan and apply the company approach, whether they choose to be digital marketers in their professions or be part of digital marketing teams.