- Code
- MAC 448
- Name
- Digital Marketing
- Semester
- 2
- Lecture hours
- 3.00
- Seminar hours
- 0.00
- Laborator hours
- 0.00
- Credits
- 3.00
- ECTS
- 3.00
- Description
-
The development of digital marketing does not simply lie in the further development of brands, but in consumers who seek and have more control over their choices. Digital marketing does not tell consumers what and how to think, but they discover what consumers want and try to offer. Communication with them is continuous and interactive.
- Objectives
- Java
- Tema
- 1
- Understanding the Internet. History of the Internet .How the Internet Works. How to access the internet. Internet statistics and trends.
- 2
- Online Marketing Search. Key definitions. Research methodology. Online Marketing Search Tools.
- 3
- Website design and development. Definitions. How it works .User experience design. Website solution methodology
- 4
- Web Analytics- Measurements and analytical data. How it works; Google Analytics. Management Report .Conversion Optimization.
- 5
- Search Engine Optimization (SEO) Positioning, behavior, targeting, site optimization, analytics
- 6
- Pay per click. Goals, setting, management, analysis. Google Adwords
- 7
- Digital advertising. Introduction to digital advertising, industry, concepts, formatting; configuration, analysis.
- 8
- Semifinal exam
- 9
- Creation and use of videos, public relations, branding, etc., on social media. Invited to the auditorium to share with students experience, a character from the digital marketing industry in Albania.
- 10
- Marketing through social media. Implementation, analysis, industry laws and regulations.
- 11
- E-mail marketing. Email marketing process; design and text, delivery.
- 12
- Mobile marketing. Opportunities, optimization, advertising, analysis.
- 13
- Customer Relationship Management. Definitions. Why eCRM. Using CRM. case study.
- 14
- Hashtag, when and how to use. Use of keywords. Creating and managing a blog. Lectures translated from foreign literature;
- 15
- Course presentation: full campaign - 6 groups "Creating a public site on one of the social networking platforms" application of all knowledge gained applicable to the task, Presentation by 6 groups
- 16
- Final Exam
- 1
- -Të mësojnë si të masin arritjet e marketingut digjital dhe të llogarisin ROI (Return of Investement).
- 2
- - Të jenë të përditësuar me teknologjitë më të fundit digjitale.
- 3
- - Të mësojnë të planifikojne, zhvillojnë, vlerësojnë dhe zbatojnë një strategji marketingu digjital.
- Quantity Percentage Total percent
- Midterms
- 1 30% 30%
- Quizzes
- 1 5% 5%
- Projects
- 1 10% 10%
- Term projects
- 1 20% 20%
- Laboratories
- 0 0% 0%
- Class participation
- 1 5% 5%
- Total term evaluation percent
- 70%
- Final exam percent
- 30%
- Total percent
- 100%
- Quantity Duration (hours) Total (hours)
- Course duration (including exam weeks)
- 16 3 48
- Off class study hours
- 14 1 14
- Duties
- 2 2 4
- Midterms
- 1 4 4
- Final exam
- 1 5 5
- Other
- 0 0 0
- Total workLoad
- 75
- Total workload / 25 (hours)
- 3.00
- ECTS
- 3.00