BIS

Code: MAC 421
Name: Conception and Campaign Management
Semester: 1
Lecture hours: 3.00
Seminar hours: 1.00
Laborator hours: 0.00
Credits: 3.50
ECTS: 6.00
Description: The course aims to provide detailed knowledge on the organization and management of various communication, orientation, awareness campaigns, including election campaigns. The work and teaching process in this course will take place in exchange of experiences between the lecturer and students and other professional individuals in the field who will be invited during the course development process. Particular attention will be paid to the concrete work that students will develop in the group. Course participants will build a genuine campaign on a topic of their choice and will manage it in all its constituent elements being evaluated both in terms of the realization of the campaign elements and in terms of the result of this campaign.
Objectives

Java: Tema
1: Understanding the problem. The basics and key elements of a campaign. Different types of campaigns.
2: Brainstorming, discussions, debates on the conception of the campaign - semester project. Planning different elements of the campaign. The various elements of the campaign, the task force division of labor.
3: Targeting the audience. Defining communication messages in accordance with the defined segments and objectives of the campaign.
4: The official launch of the campaign - selection and instruction of ambassadors.
5: Campaign Plan. Key Rules of the Campaign Elements of an effective plan
6: Fieldwork with the preparation and development of the concrete campaign conceived by the students.
7: Campaign Message Development
8: Midterm exam
9: Various Surveys and Strategic Reports.
10: Advanced planning: Budget preparation and fundraising methods
11: Advanced planning: Audience contact and media influence Propaganda and persuasion of the audience.
12: Online campaign - The role and ways of using the internet during the campaign. Statements of representatives, direct contacts, email, phone, social media, etc.
13: Campaign management; Manager, staff, and volunteers. Campaign management according to different jurisdictions
14: Fieldwork with the preparation and development of the concrete campaign conceived by the students
15: Presentation of student projects
16: Final Exam

1: Studentët do të kuptojnë elementët e konceptimit të një fushate, duke përfshirë edhe fushatën zgjedhore.
2: Studentët krijojnë një ide më të qartë rreth përdorimit të mjeteve të ndryshme demokratike për menaxhimin e një fushate.
3: Studentët do të jenë në gjendje të hartojnë një buxhet për fushatën dhe të realizojnë ngritjen e fondeve të nevojshme për realizimin e fushatës.
4: Studentët do të jenë të aftë të konceptojnë dhe menaxhojnë një fushatë të mirëfilltë.

Konceptim dhe Menaxhim Fushatash