- Code
- MAC 421
- Name
- Conception and Campaign Management
- Semester
- 1
- Lecture hours
- 3.00
- Seminar hours
- 1.00
- Laborator hours
- 0.00
- Credits
- 3.50
- ECTS
- 6.00
- Description
-
The course aims to provide detailed knowledge on the organization and management of various communication, orientation, awareness campaigns, including election campaigns. The work and teaching process in this course will take place in exchange of experiences between the lecturer and students and other professional individuals in the field who will be invited during the course development process. Particular attention will be paid to the concrete work that students will develop in the group. Course participants will build a genuine campaign on a topic of their choice and will manage it in all its constituent elements being evaluated both in terms of the realization of the campaign elements and in terms of the result of this campaign.
- Objectives
-
The objectives of this course are: 1. Develop and understand a proper division of labor between group participants. 2. Given the data of the target audience, develop effective campaign messages and define an engagement of different types of media to promote and support the campaign in order to influence and persuade the audience to support and support the campaign. 3. Use audience data to develop an appropriate (and low-cost) campaign budget, including realistic fundraising plans. 4. Develop a plan for the maximum use of volunteers/ambassadors as a conductor of the campaign message to the target audience. 5. Establish a comparative analysis for campaign management in different local jurisdictions (in a number of countries depending on participants
- Java
- Tema
- 1
- Understanding the problem. The basics and key elements of a campaign. Different types of campaigns.
- 2
- Brainstorming, discussions, debates on the conception of the campaign - semester project. Planning different elements of the campaign. The various elements of the campaign, the task force division of labor.
- 3
- Targeting the audience. Defining communication messages in accordance with the defined segments and objectives of the campaign.
- 4
- The official launch of the campaign - selection and instruction of ambassadors.
- 5
- Campaign Plan. Key Rules of the Campaign Elements of an effective plan
- 6
- Fieldwork with the preparation and development of the concrete campaign conceived by the students.
- 7
- Campaign Message Development
- 8
- Midterm exam
- 9
- Various Surveys and Strategic Reports.
- 10
- Advanced planning: Budget preparation and fundraising methods
- 11
- Advanced planning: Audience contact and media influence Propaganda and persuasion of the audience.
- 12
- Online campaign - The role and ways of using the internet during the campaign. Statements of representatives, direct contacts, email, phone, social media, etc.
- 13
- Campaign management; Manager, staff, and volunteers. Campaign management according to different jurisdictions
- 14
- Fieldwork with the preparation and development of the concrete campaign conceived by the students
- 15
- Presentation of student projects
- 16
- Final Exam
- 1
- Students will understand the elements of conceiving a campaign, including the election campaign.
- 2
- Students form a clearer idea about using different democratic tools to manage a campaign.
- 3
- Students will be able to draw up a budget for the campaign and raise the necessary funds to carry out the campaign.
- 4
- Students will be able to conceive and manage a genuine campaign.
- Quantity Percentage Total percent
- Midterms
- 1 30% 30%
- Quizzes
- 0 0% 0%
- Projects
- 1 20% 20%
- Term projects
- 0 0% 0%
- Laboratories
- 0 0% 0%
- Class participation
- 1 20% 20%
- Total term evaluation percent
- 70%
- Final exam percent
- 30%
- Total percent
- 100%
- Quantity Duration (hours) Total (hours)
- Course duration (including exam weeks)
- 16 4 64
- Off class study hours
- 14 4 56
- Duties
- 1 10 10
- Midterms
- 1 10 10
- Final exam
- 1 10 10
- Other
- 0 0 0
- Total workLoad
- 150
- Total workload / 25 (hours)
- 6.00
- ECTS
- 6.00