Professional Master in Marketing Communication

Semester 1 Code Name Type Credits ECTS
1 COM 401 Advanced Research Methods I A 3.00 6.00
2 MAC 401 Multimedia Applications C 3.50 6.00
3 MAC 411 Advertising and Promotion B 3.50 6.00
4 MAC 421 Conception and Campaign Management B 3.50 6.00
5 MAC 423 Creativity Strategy B 3.50 6.00
Semester 2 Code Name Type Credits ECTS
1 MAC 422 Strategy and Brand Management B 3.50 6.00
2 MAC 424 Professional practice D 3.00 3.00
3 MAC 426 Master Thesis E 3.00 12.00
4 MAC 448 Digital Marketing D 3.00 3.00
Elective semester Code Name Type Credits ECTS
1 MAC 402 Writing Techniques in Integrated Communication C 3.50 6.00
2 MAC 412 Corporative Communication C 3.50 6.00
3 MAC 414 Customer Relationships C 3.50 6.00
4 MAC 416 Corporate Social Responsibility C 3.50 6.00
5 MAC 418 Consumer Behavior C 3.50 6.00
6 MAC 428 Direct marketing and social media C 3.50 6.00
7 MAC 430 Crisis management C 3.50 6.00
8 MAC 432 Event management C 3.50 6.00
9 MAC 440 Developing a New Product C 3.50 6.00
10 MAC 442 Advertising Management C 3.50 6.00
11 MAC 444 Market research C 3.50 6.00
12 MAC 446 Retail Marketing C 3.50 6.00
13 MAC 460 Planning and buying media space C 3.50 6.00