Professional Master in Marketing Communication
Semester 1 | Code | Name | Type | Credits | ECTS |
---|---|---|---|---|---|
1 | COM 401 | Advanced Research Methods I | A | 3.00 | 6.00 |
2 | MAC 401 | Multimedia Applications | C | 3.50 | 6.00 |
3 | MAC 411 | Advertising and Promotion | B | 3.50 | 6.00 |
4 | MAC 421 | Conception and Campaign Management | B | 3.50 | 6.00 |
5 | MAC 423 | Creativity Strategy | B | 3.50 | 6.00 |
Semester 2 | Code | Name | Type | Credits | ECTS |
1 | MAC 422 | Strategy and Brand Management | B | 3.50 | 6.00 |
2 | MAC 424 | Professional practice | D | 3.00 | 3.00 |
3 | MAC 426 | Master Thesis | E | 3.00 | 12.00 |
4 | MAC 448 | Digital Marketing | D | 3.00 | 3.00 |
Elective semester | Code | Name | Type | Credits | ECTS |
1 | MAC 402 | Writing Techniques in Integrated Communication | C | 3.50 | 6.00 |
2 | MAC 412 | Corporative Communication | C | 3.50 | 6.00 |
3 | MAC 414 | Customer Relationships | C | 3.50 | 6.00 |
4 | MAC 416 | Corporate Social Responsibility | C | 3.50 | 6.00 |
5 | MAC 418 | Consumer Behavior | C | 3.50 | 6.00 |
6 | MAC 428 | Direct marketing and social media | C | 3.50 | 6.00 |
7 | MAC 430 | Crisis management | C | 3.50 | 6.00 |
8 | MAC 432 | Event management | C | 3.50 | 6.00 |
9 | MAC 440 | Developing a New Product | C | 3.50 | 6.00 |
10 | MAC 442 | Advertising Management | C | 3.50 | 6.00 |
11 | MAC 444 | Market research | C | 3.50 | 6.00 |
12 | MAC 446 | Retail Marketing | C | 3.50 | 6.00 |
13 | MAC 460 | Planning and buying media space | C | 3.50 | 6.00 |