- Code
- IMC 224
- Name
- Business Communication
- Semester
- 0
- Lecture hours
- 3.00
- Seminar hours
- 0.00
- Laborator hours
- 0.00
- Credits
- 3.00
- ECTS
- 5.00
- Description
-
The Business Communication course acquaints students with a wide range of theories, techniques and practices applied to achieve the most effective communication in business. This course introduces students to the basics of effective business writing, which includes methods, rules and protocols for drafting documents in the field of business. Also during this course students will have the opportunity to get acquainted with the importance and methods of verbal communication.
- Objectives
-
During this course it is intended that students get acquainted with the main contemporary theories in the field of communication, as well as to elaborate the strategies followed in this field. The main objectives of the course are the elaboration of the concepts of communication in business as well as the training of students in recognizing and applying the acquired knowledge in practice. The aim of the course is to train students in the preparation of written materials and verbal presentations, which are widely used in daily business activity.
- Java
- Tema
- 1
- Presentation and disscusion. Defining Corporate Communication. Introduction, Scope and Trends. Joep Cornelissen, “Corporate Communication-A Guide to Theory and Practice”, 5th edition, Sage, 2017, fq. 1-16
- 2
- Corporate Communication in Contemporary Organization. Integrated Communication. Joep Cornelissen, “Corporate Communication-A Guide to Theory and Practice”, 5th edition, Sage, 2017, fq. 17-34
- 3
- Corporate Communication in a Changing Media Environment. The New Media landscape. Challenges and Opportunities. Joep Cornelissen, “Corporate Communication-A Guide to Theory and Practice”, 5th edition, Sage, 2017, fq. 36-56
- 4
- Stakeholder Management and Communication. Stakeholder engagement. Joep Cornelissen, “Corporate Communication-A Guide to Theory and Practice”, 5th edition, Sage, 2017, fq. 59-82
- 5
- Corporate Identity, Branding and Corporate Reputation. Aligning identity, image and reputation. Joep Cornelissen, “Corporate Communication-A Guide to Theory and Practice”, 5th edition, Sage, 2017, fq. 84-105
- 6
- Corporate Communication in Practice. Communication Strategy and Strategic Planning. Developing a Communication Strategy. Strategic messaging and content platforms. Planning and executing communication programmes and campaigns. Joep Cornelissen, “Corporate Communication-A Guide to Theory and Practice”, 5th edition, Sage, 2017, fq. 107-131
- 7
- Research and Measurement. Research and Evaluation. Methods and Measures. Measuring corporate reputation. Theories on measuring the effects of communication. Joep Cornelissen, “Corporate Communication-A Guide to Theory and Practice”, 5th edition, Sage, 2017, fq. 132-151 Joep Cornelissen, “Corporate Communication-A Guide to Theory and Practice”, 5th edition, Sage, 2017, fq. 132-151
- 8
- Midterm Exam
- 9
- Media Relations. Journalism and news organizations. The effects of news coverage on corporate reputation. Framing News Stories. Joep Cornelissen, “Corporate Communication-A Guide to Theory and Practice”, 5th edition, Sage, 2017, fq. 153-172
- 10
- Defining Employee Communication. Employee Communication and organizational identification. Voice, silence and stimulationg employee participation. Social Media, networks and communities of practice. Joep Cornelissen, “Corporate Communication-A Guide to Theory and Practice”, 5th edition, Sage, 2017, fq. 172-190
- 11
- Issues Management. Defining and Managing Issues. Influencing public policy. Anti-corporate activism. Joep Cornelissen, “Corporate Communication-A Guide to Theory and Practice”, 5th edition, Sage, 2017, fq. 191-210
- 12
- Crisis Communication. Defining Crisis. Crisis Management. The impact of a crisis on corporate reputation. Communicating about a crisis. Joep Cornelissen, “Corporate Communication-A Guide to Theory and Practice”, 5th edition, Sage, 2017, fq. 210-226
- 13
- Leadership and Change Communication. Defining leadership and change. Communicating during a change. Effective leadership communication. Joep Cornelissen, “Corporate Communication-A Guide to Theory and Practice”, 5th edition, Sage, 2017, fq. 229-250
- 14
- Corporate Social Responsibility (CSR) and Community Relations. Defining corporate social responsibility. Community Relations. Joep Cornelissen, “Corporate Communication-A Guide to Theory and Practice”, 5th edition, Sage, 2017, fq. 252-269
- 15
- Project Presentation
- 16
- Final Exam
- 1
- Apply business communication strategies and basic principles to prepare effective communication in the internal and external business context.
- 2
- Students are able to utilize analytical skills in solving business communication situations.
- 3
- Students can create and analyze written materials and oral presentations for business activity needs.
- Quantity Percentage Total percent
- Midterms
- 1 30% 30%
- Quizzes
- 0 0% 0%
- Projects
- 1 20% 20%
- Term projects
- 0 0% 0%
- Laboratories
- 0 0% 0%
- Class participation
- 1 10% 10%
- Total term evaluation percent
- 60%
- Final exam percent
- 40%
- Total percent
- 100%
- Quantity Duration (hours) Total (hours)
- Course duration (including exam weeks)
- 16 3 48
- Off class study hours
- 14 3 42
- Duties
- 1 10 10
- Midterms
- 1 10 10
- Final exam
- 1 15 15
- Other
- 0 0 0
- Total workLoad
- 125
- Total workload / 25 (hours)
- 5.00
- ECTS
- 5.00