- Code
- IMC 305
- Name
- Visual Communication
- Semester
- 0
- Lecture hours
- 3.00
- Seminar hours
- 0.00
- Laborator hours
- 0.00
- Credits
- 3.00
- ECTS
- 5.00
- Description
-
This course helps students understand the issues of visual perception and how it is communicated correctly through visual elements, giving them theoretical and practical knowledge to help them understand and apply in a responsible and professional manner what they have acquired in practical knowledge. This course also helps students of public relations and marketing communication to evaluate and use the knowledge to best convey information in all areas of communication.
- Objectives
- Java
- Tema
- 1
- Introduction to the course
- 2
- Theory of Perception - A neurological perspective on visual communication. - The technological revolution. - Vision Mechanics. - Emotional Systems - Super Reflection and Cultural Absorption.
- 3
- Visual Recognition - The story of the "first" - Processing speed, emotion, consciousness - Visuals and audio - Visual recognition in a media ecosystem - Images as representations of the physical world - Cognition and Emotion
- 4
- Visual-Verbal Balance - Visual recognition and information processing - The role of visual-verbal content in information processing - Visual recognition and advertising - Design of visual recognition messages
- 5
- Applying Aesthetic Principles - Storytelling through Photojournalism - Photojournalism: Aesthetics, History and Technique - Aesthetic principles - The rule of thirds - Golden Mean or Golden Ratio - Positive-Negative Space - Secrets of invisibility
- 6
- Aesthetics in Media Products - Coding and decoding of meta-messages - What is Applied Media Aesthetics? - Basic Elements - Meta-Messages
- 7
- Digital Media Theory - From one-way to multi-way communication - Focused text on visual platforms - Theory of Cultivation - Social learning theory - The Affordance Framework - Identity Possibilities - Cognitive skills
- 8
- Midterm exam
- 9
- The Theory of Visual Intertextuality - Exploring political and visual communication - Intertextuality through the war of Memes - The evolution of Intertextuality - Political memes
- 10
- Zhvillimi i Tregimit Vizual - Tregimi vizual i ngjarjeve - Evolucioni i tregimit pamor
- 11
- Development of Visual Storytelling - Visual narration of events - The evolution of visual storytelling
- 12
- Photography, case studies Lester, P. M. (2018). Visual communication: Images with messages. Dallas, TX, USA: WritingForTextbooks. Pg. 246-272
- 13
- Movies, case studies Lester, P. M. (2018). Visual communication: Images with messages. Dallas, TX, USA: WritingForTextbooks. Pg. 274-321
- 14
- Knowledge evaluation, assignment presentations
- 15
- Knowledge evaluation, assignment presentations
- 16
- Final Exam
- 1
- Studentët do të kuptojnë stilet dhe tonet e ndryshme të përdorura për formate të ndryshme pamore.
- 2
- Studentët do të demonstrojnë aftësi bazike mbi teknikat e analizimit të medumeve të komunikimit pamor për lloje të ndryshme mediash.
- 3
- Studentët do të aftësohen në vlerësimin dhe kritikën e materialeve të komunikimit pamor.
- Quantity Percentage Total percent
- Midterms
- 1 20% 20%
- Quizzes
- 0 0% 0%
- Projects
- 1 20% 20%
- Term projects
- 0 0% 0%
- Laboratories
- 0 0% 0%
- Class participation
- 1 10% 10%
- Total term evaluation percent
- 50%
- Final exam percent
- 50%
- Total percent
- 100%
- Quantity Duration (hours) Total (hours)
- Course duration (including exam weeks)
- 16 3 48
- Off class study hours
- 14 5 70
- Duties
- 1 0 0
- Midterms
- 1 0 0
- Final exam
- 1 10 10
- Other
- 0 0 0
- Total workLoad
- 128
- Total workload / 25 (hours)
- 5.12
- ECTS
- 5.00