This course helps students understand the issues of visual perception and how it is communicated correctly through visual elements, giving them theoretical and practical knowledge to help them understand and apply in a responsible and professional manner what they have acquired in practical knowledge. This course also helps students of public relations and marketing communication to evaluate and use the knowledge to best convey information in all areas of communication.

The objectives of the "Visual Communication" Course are: Understanding the basics of visual communication: Students should understand the basic concepts of visual communication, including the elements of graphic design, photography, animation, and color. This includes the study of the history of visual communication and the development of image reading. Analyzing Visual Messages: Students should be able to analyze and understand hidden messages in images. This includes the study of visual semiotics and in-depth knowledge of the interpretation of images in the context of culture and society. Building knowledge on the ethics of visual communication: Preparing students to understand and apply ethical standards in visual communication, including fair treatment of subjects and responsible use of images.