In this course will be in main focus the technology & "softwares" that are used for Client Relationship Management (CRM), for both existing & potential clients. In this course we will focus on how CRM systems help a company/brand to manage its customer portfolio, sales, optimise processes and increase the profit. Interaction with "data science", as well as "Artificial Intelligence", and "Digital Marketing" will be a significant part in this course.

- Understand the importance of customer relationship management: The main objective is to understand how good customer relationships have a direct impact on the success of an organization. This objective aims to enlighten participants about the benefits created by a customer-focused environment. - Develop the ability to communicate with clients effectively: This objective aims to improve the participants' communication skills with clients. This includes the ability to listen, understand and communicate with customers in order to build a strong and trusting relationship. - Identify and meet customer expectations: To create lasting and successful relationships with customers, it is important to identify and meet their expectations. This objective aims to train participants to understand and respond to customer needs and expectations effectively. - Apply conflict management techniques: In customer relationships, conflicts and disagreements may occur. The objective is to train participants to identify, manage and resolve customer conflicts in a positive and constructive manner. - Create a culture of customer service: The main objective is to encourage the creation of a customer-oriented culture within the organization. This objective aims to enlighten participants to understand the importance of excellent customer service and to build the culture and values ​​necessary to achieve this.