- Java
- Tema
- 1
- Presentation and disscution. Defining Corporate Communication. Introduction, Scope and Trends.
- 2
- Corporate Communication in Contemporary Organization. Integrated Communication.
- 3
- Corporate Communication in a Changing Media Environment. The New Media landscape. Challenges and Opportunities.
- 4
- Stakeholder Management and Communication. Stakeholder engagement.
- 5
- Corporate Identity, Branding and Corporate Reputation. Aligning identity, image and reputation.
- 6
- Corporate Communication in Practice. Communication Strategy and Strategic Planning. Developing a Communication Strategy. Strategic messaging and content platforms. Planning and executing communication programmes and campaigns.
- 7
- Research and Measurement. Research and Evaluation. Methods and Measures. Measuring corporate reputation. Theories on measuring the effects of communication.
- 8
- Midterm Exam
- 9
- Media Relations. Journalism and news organizations. The effects of news coverage on corporate reputation. Framing News Stories.
- 10
- Defining Employee Communication. Employee Communication and organizational identification. Voice, silence and stimulationg employee participation. Social Media, networks and communities of practice.
- 11
- Issues Management. Defining and Managing Issues. Influencing public policy. Anti-corporate activism.
- 12
- Case study. Crisis Communication. Defining Crisis. Crisis Management. The impact of a crisis on corporate reputation. Communicating about a crisis.
- 13
- Effective communication. Why do we need it? Why does it give us better results? What are the key skills to practice. Let's practice it.
- 14
- Leadership and Change Communication. Defining leadership and change. Communicating during a change. Effective leadership communication.
- 15
- Project Presentation
- 16
- Final Exam