- Code
- COM 121
- Name
- Public Relations
- Semester
- 1
- Lecture hours
- 3.00
- Seminar hours
- 0.00
- Laborator hours
- 0.00
- Credits
- 3.00
- ECTS
- 4.00
- Description
-
Public Relations are part of communication science. This course will reflect this important part of personal, official, political or commercial communication in our society. Public relations (PR) is one of the most important sections of economic and political world in informing, influencing and creating of general public opinion.
- Objectives
-
1-Providing the basic knowledge for public relations (PR) 2-Evolving PR Subsidiaries 3 Explanation of the importance of PR in our daily lives 4-Communication of students with experts of the domain 5-Awareness to establish a PR sector in Albania 6-Preparation of students for the labor market and acquaintance with this market
- Java
- Tema
- 1
- What are Public Relations, definitions and elements of the Public Relations process? Presentation of the literature and basic resources of the subject, presentation of the syllabus and the evaluation criteria.
- 2
- History and stages of development of Public Relations. The main models of the Public Relations process.
- 3
- Communication and its Objectives in the perspective of Public Relations. What is public opinion, what are the attitudes and how are they influenced? Knowing the analyze and influence of public opinion.
- 4
- Public Relations Management. Public Relations - The key elements of the plan, situation analysis, target setting, strategy and implementation tactics.
- 5
- Ethics in Public Relations - To what extent is the boundary of public relations? The cultural context of ethics.
- 6
- Research in Public Relations. Research principles and methods used in Public Relations.
- 7
- Media Relations - Application of Public Relations in mass media, Cultivation and preservation of media relations, the role of media manager.
- 8
- Midterm Exam
- 9
- Public Relationships and New Media - Virtual Communication and Social Media - The importance of the online communication trend.
- 10
- Community Relations. Social Responsibility and Social Sponsorship - Models of Social Responsibility and Basic Principles, Benefits of Social Responsibility.
- 11
- Principles and Writing Techniques in Public Relations. To write for your eyes and ears. Prepare press releases, speeches and other materials needed in the work of Public Relations.
- 12
- Public Relations and Marketing Mix- Traditional Integrated Marketing and Changes in the 21st Century. Public relations and other marketing functions, the importance of coordination within the company.
- 13
- Public Relationships and Crisis Management - Necessary Steps in Crisis Management.
- 14
- PR in Political and Institutional Communication - Spin Doctors, Public Relations in Electoral Campaigns.
- 15
- Evaluating and Measuring the Effectiveness of Public Relations - The importance of setting objectives.
- 16
- Final Exam
- 1
- This course will provide students with basic knowledge of public relations
- 2
- This course will provide students with knowledge about concepts, theories and tactics of Public Relations
- Quantity Percentage Total percent
- Midterms
- 1 30% 30%
- Quizzes
- 0 0% 0%
- Projects
- 1 10% 10%
- Term projects
- 0 0% 0%
- Laboratories
- 0 0% 0%
- Class participation
- 1 10% 10%
- Total term evaluation percent
- 50%
- Final exam percent
- 50%
- Total percent
- 100%
- Quantity Duration (hours) Total (hours)
- Course duration (including exam weeks)
- 16 3 48
- Off class study hours
- 14 2 28
- Duties
- 1 0 0
- Midterms
- 1 10 10
- Final exam
- 1 14 14
- Other
- 0 0 0
- Total workLoad
- 100
- Total workload / 25 (hours)
- 4.00
- ECTS
- 4.00