Bachelor in Public Relations and Marketing Communications
| Semester 1 | Code | Name | Type | Credits | ECTS |
|---|---|---|---|---|---|
| 1 | ALB 101 | Albanian Language I | A | 4.00 | 5.00 |
| 2 | COM 101 | Introduction in Mass Communication | A | 3.00 | 4.00 |
| 3 | COM 121 | Public Relations | B | 3.00 | 4.00 |
| 4 | EFL 101 | English I | D | 5.00 | 5.00 |
| 5 | IMC 121 | Introduction to Marketing | B | 2.00 | 3.00 |
| 6 | LAW 111 | Public Law | C | 3.00 | 5.00 |
| 7 | SOC 101 | Introduction to Sociology | A | 3.00 | 4.00 |
| Semester 2 | Code | Name | Type | Credits | ECTS |
| 1 | ALB 102 | Albanian Language II | A | 4.00 | 5.00 |
| 2 | CMP 102 | Basic Informatics | D | 3.00 | 5.00 |
| 3 | COM 102 | Communication Theories | B | 3.00 | 5.00 |
| 4 | EFL 102 | English Language II | D | 5.00 | 5.00 |
| 5 | IMC 122 | Advertising and Promotion | B | 3.00 | 5.00 |
| 6 | LAW 106 | Business Law | B | 3.00 | 5.00 |
| Semester 3 | Code | Name | Type | Credits | ECTS |
| 1 | COM 201 | Bases of Semiotics | A | 3.00 | 5.00 |
| 2 | COM 305 | Research Methods and Academic Writing | A | 3.00 | 5.00 |
| 3 | HST 101 | History of Albania | A | 3.00 | 4.00 |
| 4 | IMC 201 | Writing Techniques in Integrated Communication | B | 4.00 | 6.00 |
| 5 | IMC 203 | Introduction to Principles of Management | B | 3.00 | 5.00 |
| 6 | IMC 211 | Digital Marketing and Public Relations | B | 2.50 | 5.00 |
| Semester 4 | Code | Name | Type | Credits | ECTS |
| 1 | IMC 202 | New Media | B | 3.00 | 5.00 |
| 2 | IMC 204 | Information Technologies | B | 3.00 | 5.00 |
| 3 | IMC 212 | Event Management | B | 4.00 | 5.00 |
| 4 | IMC 222 | Management of Consumer Relations | B | 3.00 | 5.00 |
| 5 | SOC 202 | Statistics for Social Sciences | C | 3.00 | 5.00 |
| Semester 5 | Code | Name | Type | Credits | ECTS |
| 1 | COM 303 | Media Ethics and Legislation | B | 3.00 | 5.00 |
| 2 | COM 307 | Professional Practice | D | 3.00 | 5.00 |
| 3 | IMC 301 | Multimedia | B | 3.00 | 5.00 |
| 4 | IMC 303 | Market Research | B | 4.00 | 5.00 |
| 5 | IMC 321 | Strategic Marketing | B | 4.00 | 5.00 |
| Semester 6 | Code | Name | Type | Credits | ECTS |
| 1 | COM 398 | Dissertation | E | 3.00 | 6.00 |
| 2 | IMC 302 | Audiences | B | 3.00 | 6.00 |
| 3 | IMC 312 | Brand Management | B | 3.00 | 6.00 |
| 4 | IMC 316 | Creativity Strategy | B | 4.00 | 6.00 |
| Elective semester | Code | Name | Type | Credits | ECTS |
| 1 | COM 304 | Public Speaking | C | 3.00 | 6.00 |
| 2 | COM 306 | Translation Theories | C | 3.00 | 6.00 |
| 3 | COM 312 | Interviewing | C | 3.00 | 6.00 |
| 4 | COM 351 | Organization Communication | C | 3.00 | 5.00 |
| 5 | COM 352 | Political Communication | C | 3.00 | 6.00 |
| 6 | COM 353 | Intercultural and Interpersonal Communication | C | 3.00 | 5.00 |
| 7 | COM 354 | Human Resources Management | C | 3.00 | 6.00 |
| 8 | EFL 103 | Advanced English I | D | 5.00 | 5.00 |
| 9 | EFL 104 | Advanced English II | D | 5.00 | 5.00 |
| 10 | IMC 206 | Photography Course | C | 3.00 | 6.00 |
| 11 | IMC 224 | Business Communication | C | 3.00 | 5.00 |
| 12 | IMC 226 | Online Business | C | 3.00 | 5.00 |
| 13 | IMC 228 | Marketing Challenges | C | 3.00 | 5.00 |
| 14 | IMC 305 | Visual Communication | C | 3.00 | 5.00 |
| 15 | IMC 307 | International Communication | C | 3.00 | 5.00 |
| 16 | IMC 314 | Crisis Management | C | 3.00 | 6.00 |
| 17 | IMC 322 | Retail Marketing | C | 4.00 | 6.00 |
| 18 | IMC 324 | New Product Development | C | 4.00 | 6.00 |
| 19 | IMC 326 | Project Management | C | 3.00 | 6.00 |
| 20 | PLS 101 | Introduction to Political Sciences | C | 3.00 | 5.00 |
| 21 | PLS 301 | European Integration History and EU institutions | C | 3.00 | 5.00 |