Observations through questionnaires,polls format are being used in studying of many phenomenas of economical, social and political life such as studying of incomes, spendings and savings of population; studying of wages and illegal work; studying of poverty; studying of problems faced by private business and many other phenomenas. Many social and political studies are also based in survey’s data. This subject includes topics relating the whole process of a survey from the description of analysed problem, construction and realisation of survey, processing on datas and interpretation of results to a description of public opinion related to the phenomena

At the end of the semester, participants should be able to:  Know the basic concepts and approaches in scientific research  To reflect on the connection between theory and practice in scientific research social Sciences  To understand how scientific research can be applied in the field of mass communication  To have capacity for the preparation and implementation of the research plan  Have the skills of formulating arguments and analyzing and presenting reports on the results  To reflect on the ethical issues of scientific research