- Code
- COM 521
- Name
- Digital Communication Strategies
- Semester
- 3
- Lecture hours
- 2.00
- Seminar hours
- 2.00
- Laborator hours
- 0.00
- Credits
- 3.00
- ECTS
- 6.00
- Description
-
This course explores the strategies and principles of effective digital communication in today's fast-paced, technology-driven world. Students will examine various digital communication platforms, tools, and techniques, and develop a comprehensive understanding of how to engage, persuade, and connect with audiences through digital media. This is a course that is suitable for both classroom and online learning. Its content includes a combination of lectures, presentations, group discussions, individual and group assignments, case studies and semester projects. Current up-to-date materials are included in the recommended readings to supplement the recorded lectures.
- Objectives
-
The lectures aim to explain to students the theoretical basis and examples from everyday life on the basic concepts and strategies of digital communication. The assignments aim to provide students with practical experience and a deep understanding of digital communication strategies. The lectures aim to explain to students the theoretical basis and examples from everyday life on the basic concepts and strategies of digital communication.
- Java
- Tema
- 1
- Introduction to Digital Communication • Overview of digital communication • The evolution of digital media • Key concepts and terminology
- 2
- Understanding Online Audiences • Audience analysis and segmentation • User personas and targeting • Behavioral analytics and insights
- 3
- Social Media Strategies • Social media platforms and their unique features • Content creation and curation • Managing online communities
- 4
- Email Marketing and Newsletters • Building email lists • Crafting effective email campaigns • Measuring email marketing success
- 5
- Search Engine Optimization (SEO) • Fundamentals of SEO • On-page and off-page SEO • SEO tools and techniques
- 6
- Content Marketing and Blogging • Content strategy • Blogging best practices • Guest posting and outreach
- 7
- Online Advertising and Pay-Per-Click (PPC) • Display advertising • Google AdWords and PPC campaigns • Ad targeting and optimization
- 8
- Midterm Exam
- 9
- Online Reputation Management • Reputation monitoring • Crisis management • Building a positive online presence
- 10
- Influencer Marketing • Identifying and collaborating with influencers • Measuring influencer marketing ROI • Ethical considerations
- 11
- Analytics and Data-driven Decision Making • Web analytics tools • Data interpretation and insights • A/B testing and optimization
- 12
- Mobile and App Marketing • Mobile marketing strategies • App store optimization (ASO) • Mobile ad formats
- 13
- E-commerce and Digital Sales • E-commerce strategies • Conversion rate optimization (CRO) • Retargeting and cart abandonment
- 14
- Social Responsibility and Ethical Digital Communication • Online ethics and responsible digital behavior • The impact of digital communication on society • Case studies and discussions
- 15
- Final Project Presentation • Group project presentations • Reflection on the course and future trends
- 16
- Final Exam
- 1
- - Learn how to measure digital marketing achievements and calculate ROI (Return of Investment).
- 2
- - To be updated with the latest digital technologies.
- 3
- - Learn to plan, develop, evaluate and implement a digital communication strategy.
- Quantity Percentage Total percent
- Midterms
- 1 30% 30%
- Quizzes
- 0 0% 0%
- Projects
- 1 10% 10%
- Term projects
- 1 20% 20%
- Laboratories
- 0 0% 0%
- Class participation
- 0 0% 0%
- Total term evaluation percent
- 60%
- Final exam percent
- 40%
- Total percent
- 100%
- Quantity Duration (hours) Total (hours)
- Course duration (including exam weeks)
- 16 4 64
- Off class study hours
- 14 4 56
- Duties
- 2 6 12
- Midterms
- 1 8 8
- Final exam
- 1 10 10
- Other
- 0 0 0
- Total workLoad
- 150
- Total workload / 25 (hours)
- 6.00
- ECTS
- 6.00