- Code
- COM 421
- Name
- Political Marketing - Tools, Techniques, Strategies
- Semester
- 1
- Lecture hours
- 3.00
- Seminar hours
- 0.00
- Laborator hours
- 0.00
- Credits
- 3.00
- ECTS
- 6.00
- Description
-
Political marketing has attracted the attention of political actors in recent years in Albania. The importance of political marketing makes policy actors not only act but also to think in terms of marketing. Marketing disciplines encourage businesses to understand their customers in order to provide them with appropriate products and services. In politics, parties are representative of the people, so they need to understand or at least discover what the public wants in terms of policy and civil leadership. The essential role of the media and the role in the growth of consultants/experts in the application of this hybrid science is an increasing trend in the political and public spheres.
- Objectives
- Java
- Tema
- 1
- Introduction to Political Marketing, Its Theories and its Significance. Presentation of literature and basic resources of the course, presentation of syllabus and assessment method
- 2
- The Similarity and Differences of Political Marketing with Commercial Marketing. Defining the Individual Essay, Topic
- 3
- Marketing Research in Politics. Planning. Information gathering, market segmentation and targeting. Defining Individual Essay No2, Topic
- 4
- Political Product, Strategy, Positioning, Authenticity and Marketing. Group breakdowns related to the Term Project / Course Assignment, Theme Design
- 5
- The Voter as Consumer, Analyzing the Voter Behavior, Influencing Factors on the Voter Behavior
- 6
- Political communication. Methods of political communication.
- 7
- Public Opinion. The elements and factors that influence it. Surveys , Surveys' Relevance, Impact and their elements
- 8
- Midterm Exam
- 9
- Candidate-centered campaigns. Candidate positioning. Competition evaluation. Political Public Relations. Image Definition and Management.
- 10
- The importance of money. Campaign Financing and Budget.
- 11
- USA & UK political campaigns, like the most innovative and advanced models. Marketing Strategy, Formula for Success
- 12
- New media. The Impact and Changes It Has Brought on Political Marketing
- 13
- Propaganda & Manipulation. The Role of Spin Doctors
- 14
- Political Marketing and the Democracy
- 15
- Public Debate as Course Assignment and Submission of Course Assignment Paper by the Students.
- 16
- Final Exam
- 1
- Studentët aftësohen të njohin konceptet dhe kuptojnë rëndësinë e marketingut politik në kontekstin e sotëm publik e politik , si dhe ndryshimet nga marketingu komerical
- 2
- Studentët aftësohen të krijojnë një fushatë në konteksin marketingut politikë përmes njohurive të marra për strategjitë, teknikat, mjetet duke përfshirë elementët e rëndësishëm të saj si planifikimi, hulumtimi, sondazhet, roli, rëndësia dhe komunikimi i kandidatit, rolin e medias, rolin e ekspertëve/konsulentëve
- 3
- Studentët do të aftësohen të realizojnë studime marketing në politikë, duke implementuar njohurite akadamike dhe praktike te perfituara ne lenden e Marketingut Politik.
- Quantity Percentage Total percent
- Midterms
- 1 30% 30%
- Quizzes
- 0 0% 0%
- Projects
- 2 10% 20%
- Term projects
- 0 0% 0%
- Laboratories
- 0 0% 0%
- Class participation
- 0 0% 0%
- Total term evaluation percent
- 50%
- Final exam percent
- 50%
- Total percent
- 100%
- Quantity Duration (hours) Total (hours)
- Course duration (including exam weeks)
- 16 3 48
- Off class study hours
- 14 3 42
- Duties
- 2 8 16
- Midterms
- 1 14 14
- Final exam
- 1 30 30
- Other
- 0 0 0
- Total workLoad
- 150
- Total workload / 25 (hours)
- 6.00
- ECTS
- 6.00