- Code
- COM 523
- Name
- Campaign Conceptualizing and Management
- Semester
- 3
- Lecture hours
- 3.00
- Seminar hours
- 0.00
- Laborator hours
- 0.00
- Credits
- 3.00
- ECTS
- 6.00
- Description
-
The course aims to give detailed knowledge of the organization and management of campaigns. Work and learning process in this course will proceed as an exchange of experiences between lecturer and students. A particular importance will be given to projects that students will work individually or in groups. Course participants will build their individual portfolios of campaign components, such as statements of the candidate, as well as contribute to inter-jurisdictional differences in comparative way to the project management of the electoral campaign.
- Objectives
-
The objectives of this course are: 1. Develop and understand a proper division of labor between group participants. 2. Given the data of the target audience, develop effective campaign messages and define an engagement of different types of media to promote and support the campaign in order to influence and persuade the audience to support and support the campaign. 3. Use audience data to develop an appropriate (and low-cost) campaign budget, including realistic fundraising plans. 4. Develop a plan for the maximum use of volunteers/ambassadors as a conductor of the campaign message to the target audience. 5. Establish a comparative analysis for campaign management in different local jurisdictions (in a number of countries depending on participants)
- Java
- Tema
- 1
- Understanding the problem. Fundamentals and key elements of the campaign. Various types of campaigns.
- 2
- Brainstorming, discussion, debate on the campaign subject conception - Course project. Planning the various elements of the campaign. The various elements of the campaign, the division of tasks within the team.
- 3
- The Candidate and the assessment of the opposition
- 4
- Official opening of the course projects campaign. – Selection and instruction of the ambassadors.
- 5
- Campaign Planning: Key campaign rules. Elements of an effective campaign plan.
- 6
- Targeting the audience / voters
- 7
- Development of the campaign message/s
- 8
- Midterm Exam
- 9
- Political polls and strategic reports
- 10
- Advanced Planning: Budget preparation and methods of collection of funds
- 11
- Advanced Planning: Contact with voters and media influence Propaganda and persuasion of voters
- 12
- Online campaigns - Role and ways of using the internet during the campaigns Candidate statements, direct emails and phone
- 13
- Campaign management, candidate, manager, staff and volunteers
- 14
- Campaign management according to different jurisdictions. Analysis of the campaign - course project.
- 15
- Presentation of students' projects
- 16
- Final Exam
- 1
- Students will understand the elements of conceiving a campaign, including the election campaign.
- 2
- Students form a clearer idea about using different democratic tools to manage a campaign.
- 3
- Students will be able to draw up a budget for the campaign and raise the necessary funds to carry out the campaign.
- 4
- Students will be able to conceive and manage a genuine campaign.
- Quantity Percentage Total percent
- Midterms
- 1 30% 30%
- Quizzes
- 0 0% 0%
- Projects
- 1 20% 20%
- Term projects
- 0 0% 0%
- Laboratories
- 0 0% 0%
- Class participation
- 1 20% 20%
- Total term evaluation percent
- 70%
- Final exam percent
- 30%
- Total percent
- 100%
- Quantity Duration (hours) Total (hours)
- Course duration (including exam weeks)
- 16 3 48
- Off class study hours
- 14 5 70
- Duties
- 1 10 10
- Midterms
- 1 10 10
- Final exam
- 1 10 10
- Other
- 1 2 2
- Total workLoad
- 150
- Total workload / 25 (hours)
- 6.00
- ECTS
- 6.00