- Code
- COM 422
- Name
- Communication and Management of Institution Brand Identity
- Semester
- 2
- Lecture hours
- 3.00
- Seminar hours
- 0.00
- Laborator hours
- 0.00
- Credits
- 3.00
- ECTS
- 6.00
- Description
-
This course focuses on the key information needed to brand management and communication .Në this class will become clear what it means to manage a brand. Students will learn to plan and implement a strategy and marketing tactic.
- Objectives
-
Inform students and to clarify concepts and ways to manage a brand. The main purpose of this course is to acquaint students with a critical understanding of the concepts of the brand.
- Java
- Tema
- 1
- What is the Brand?
- 2
- Brand Processes
- 3
- Customer relationship of the brands
- 4
- Brand Personality, Promises and Values
- 5
- The immutable laws of branding
- 6
- Presentation and relaunching of Brands vs Products, Brand Positiong
- 7
- Brand Evaluation
- 8
- Midterm Exam
- 9
- Meaning and methods of B2B (business to business relationship)
- 10
- Intellectual Property
- 11
- Brand Decision Process
- 12
- Brand Communication Process
- 13
- E-Branding
- 14
- Brand Challenges in modern markets
- 15
- Project Overview and students' presentations
- 16
- Final Exam
- 1
- Students will learn that what is a brand and what it represents.
- 2
- Students will understand the the brand relationship with the customers.
- 3
- Students will be able to create, manage, assess and critique a brand
- Quantity Percentage Total percent
- Midterms
- 1 30% 30%
- Quizzes
- 0 10% 0%
- Projects
- 1 15% 15%
- Term projects
- 1 20% 20%
- Laboratories
- 0 0% 0%
- Class participation
- 1 5% 5%
- Total term evaluation percent
- 70%
- Final exam percent
- 30%
- Total percent
- 100%
- Quantity Duration (hours) Total (hours)
- Course duration (including exam weeks)
- 16 3 48
- Off class study hours
- 14 6 84
- Duties
- 2 0 0
- Midterms
- 1 8 8
- Final exam
- 1 10 10
- Other
- 0 0 0
- Total workLoad
- 150
- Total workload / 25 (hours)
- 6.00
- ECTS
- 6.00