- Code
- COM 563
- Name
- Public, Audiences and Media Consumators
- Semester
- 3
- Lecture hours
- 3.00
- Seminar hours
- 0.00
- Laborator hours
- 0.00
- Credits
- 3.00
- ECTS
- 6.00
- Description
-
On the focus of this course will be issues related to audiences. What’s audience, why is it talked about its heterogeneous character, which forces us to talk about many audiences, abaout many publics, what are they characterized of and role of functional demographic analysis to penetrate these kinds of features. What will be noted and explained during the course is closely linked to technological change and the emergence of new media, a development that is followed by the change of position of the audiences; the concept user generation content and the current situation in Albanian terrain
- Objectives
-
Recognition and use of media to influence the audience. Also the way the media measure their audience. Students will better understand the role the media has in their daily life and how audiences can be "manipulated". But at the same time they will be introduced to new ways of using conventional media channels and new media to exchange information, entertainment, etc.
- Java
- Tema
- 1
- Conventional Media and Audiences in Convergence
- 2
- New Media and Communication Lines
- 3
- Public Opinion and Audiences - Research about New Concepts of Audiences
- 4
- Audience Measurement and Practice Restrictions - Research about New Development of Audiences
- 5
- Active Audiences. Is There a Need for Journalists? - Eric Scherer
- 6
- Demographic Analysis of Audiences - Research about New Development of Audience
- 7
- Functional Analysis of Audiences - Who can influence them?
- 8
- Midterm Exam
- 9
- Media and Politics - Research about New Development of Audiences
- 10
- The Role of Brand and Audiences
- 11
- Global Audiences - Michael Kunczik
- 12
- Trinomial: Audience / Politics / Media as an Expression of Exchanging in Democracy
- 13
- The Truth in Terms of Information Overload. Information Disorder - Kovach & Rosenstiel
- 14
- Audiences and Their Role in Social Life in Albania
- 15
- Project Presentation
- 16
- Final Exam
- 1
- To become familiar with academic debates surrounding the nature and construction of the public.
- 2
- To become familiar with the history of media as an industry and to understand and measure audiences.
- 3
- To have a clear concept of the individual's role as a participant in today's active audiences.
- Quantity Percentage Total percent
- Midterms
- 1 30% 30%
- Quizzes
- 0 0% 0%
- Projects
- 1 20% 20%
- Term projects
- 0 0% 0%
- Laboratories
- 0 0% 0%
- Class participation
- 1 10% 10%
- Total term evaluation percent
- 60%
- Final exam percent
- 40%
- Total percent
- 100%
- Quantity Duration (hours) Total (hours)
- Course duration (including exam weeks)
- 16 3 48
- Off class study hours
- 14 3 42
- Duties
- 1 0 0
- Midterms
- 1 20 20
- Final exam
- 1 40 40
- Other
- 0 0 0
- Total workLoad
- 150
- Total workload / 25 (hours)
- 6.00
- ECTS
- 6.00