- Code
- COM 569
- Name
- Advertisement and Promotion
- Semester
- 0
- Lecture hours
- 4.00
- Seminar hours
- 0.00
- Laborator hours
- 0.00
- Credits
- 4.00
- ECTS
- 6.00
- Description
-
This course offers students an opportunity to understand advertising and other ways of massiv communication. In this course we will also analyse the usage of advertisements and promotions in media.
- Objectives
-
During this course students will be presented to different models of adverts and their usage. They will also be detailly known with the role of promotions in different companies.
- Java
- Tema
- 1
- Main definitions and historical background of Advertising and promotion. Introducing the literature and main sources of the subject. Introduction to the syllabus and evaluation methods.
- 2
- Introduction to Integrated Marketing Communications
- 3
- The Role of IMC in the Marketing Process
- 4
- Organizing for Advertising and Promotion: The Role of Ad Agencies and Other Marketing Communication Organizations
- 5
- Perspectives on Consumer Behavior
- 6
- Establishing Objectives and Budgeting for the Promotional Program
- 7
- Creative Strategy: Planning and Development
- 8
- Midterm Exam
- 9
- Creative Strategy: Implementation and Evaluation
- 10
- Media Planning and Strategy
- 11
- Direct Marketing
- 12
- Advertising and Promotion in the Internet and Interactive Media
- 13
- Measuring the Effectiveness of the Promotional Program
- 14
- Ethical aspects in advertising and promotion
- 15
- International Advertising and Promotion
- 16
- Final Exam
- 1
- At the end of this course students will be able to recognize the main concepts and theories on advertising and promotion
- 2
- Students will gain knowledge on integrated communication and advertising application in accordance with this concepts
- 3
- Students will be able to design and implement advertising and promotion plans
- Quantity Percentage Total percent
- Midterms
- 1 20% 20%
- Quizzes
- 0 0% 0%
- Projects
- 0 0% 0%
- Term projects
- 1 20% 20%
- Laboratories
- 0 0% 0%
- Class participation
- 1 10% 10%
- Total term evaluation percent
- 50%
- Final exam percent
- 50%
- Total percent
- 100%
- Quantity Duration (hours) Total (hours)
- Course duration (including exam weeks)
- 16 4 64
- Off class study hours
- 14 3 42
- Duties
- 1 0 0
- Midterms
- 1 14 14
- Final exam
- 1 30 30
- Other
- 0 0 0
- Total workLoad
- 150
- Total workload / 25 (hours)
- 6.00
- ECTS
- 6.00